Outset Data Pulse

How the smartest publishers will monetize the next decade of news

The first new revenue category large enough to matter to a publisher's income statement since digital subscriptions

May 7 • Toghrul Aliyev and Outset Media Index (OMI)

Before you buy that conference sponsorship, read this data first

Do crypto conferences actually drive traffic? We ran the stats so you don't have to

Apr 30 • Toghrul Aliyev and Outset Media Index (OMI)

Who is actually using crypto — if media traffic is falling?

Crypto media lost a third of its audience in 2025 while trillions in on-chain volume kept growing

Mar 30 • Outset Media Index (OMI) and Alina Chepurchenko

12 years of data from 64,000 news headlines exposed the biggest lie in crypto trading

Your news feed is lying to you (statistically speaking)

Mar 23 • Outset Media Index (OMI) and Dr. Toghrul Aliyev

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